Find Your Niche2017-03-24T16:29:11-04:00

Choose where your area of expertise lies

HTV businesses have more success when they focus on one or two specific areas of sales. Whether you’re simply personalizing an item or creating your own unique design, there are many places to utilize HTV’s customizing abilities. Here’s a few ideas to get you started:

– School activities
– Sports: football, basketball, soccer, baseball, softball, tennis, volleyball, tennis, wrestling, etc.
– Dance and Cheer
– Weddings
– Babies
– Animals
– Religious
– Service Men
– Medical
– Seasonal/Holiday
– And so much more!

Pick Your Product2017-03-24T16:29:04-04:00

Decide what kind of items you will offer to sell

When choosing blank items to heat apply, consider the fabric content. Not all fabrics can withstand high heat and some fabrics need special HTV’s. Additionally, make sure there is an area large enough and flat enough for heat application on the item. This will help you avoid all sorts of improper pressure issues. Furthermore, where will you be getting these blanks? Maybe you make those too. Otherwise, there are many online wholesale suppliers. Perhaps all this brainstorming has brought your first project to mind. If so, decide what type of heat transfer vinyl and what colors you’ll need. Here’s a few blank item ideas:

– T-shirts
– Tote bags
– Hats and caps
– Shoes
– Jerseys
– Bags- duffel, drawstring, tote

Create Artwork:2017-03-24T16:28:56-04:00

Make a winning design

While the quality of your materials are very important for your business, creating items with designs that people from your niche love and will actually wear is crucial. If you’re creative and at least slightly tech savvy you can create original designs. Large format and desktop cutters come with different design software packages so you can manipulate images into cut files. Typically, the simpler the machine the easier the software is to use. Plus desktop cutters usually provide some free graphics as well as offer hundreds of designs for purchase or on subscription programs. If designing your own artwork doesn’t interest you, you can hire someone to create for you. In our digital age there are many graphic designers for hire!

Purchase Equipment:2017-03-24T16:28:48-04:00

Choose the right tools for the job

Siser HTV can be applied with a home iron, however if you’re planning on starting a business we highly recommend investing in a heat press. It’s going to save you a ton of time. Plus it’s easier to dial in your time, temperature, and pressure for the best application. Additional necessary tools include: Siser Weeder or exacto knife, heat transfer cover sheet or parchment paper, heat transfer pillows or mouse pads, and extra blades. Oh, and if you don’t have a computer you’re definitely going to need one to run the software and operate your cutter. Choosing your cutter is going to depend on how big your business is and what your personal preferences are. For desktop cutters we use: the Silhouette Cameo, Cricut Explore Air, Brother ScanNCut, or GCC iCraft. For large format cutters we use: Roland printers.


Time to Get to Work

So you’ve come up with an awesome design and purchased all your equipment. This is where the actual production process starts and you can begin to make your product. But wait, is this a one man show? Consider who will help you create the awesome products you’ve dreamt up. Who’s going to run the cutter? Who will weed and heat apply the HTV? Will you be hiring (and paying!) a group of staff? Or do you have family members who have volunteered to help? Many hands make light work. Keep the size of your orders in mind if you’re riding solo.


Adding it all up

Running a business requires you to keep track of all the numbers associated with it. If accounting isn’t your strong suit, then lucky for you, accountants are hirable. When your business is up and running you can track sales, but first you’ll need to calculate your start up costs. Add your cost of materials, equipment, and anything else necessary that you had to purchase special for your business. How many items will you need to sell before you’ve made up for those preliminary expenses? This will help you determine the selling cost of your product. When calculating product cost do not undervalue your time! Many small businesses owners set a rate per hour to ensure their time is valued.


Market Your Items

Pretty much anyone can sell online. As long as you have a computer and an internet connection there are several sites available for you to sell on. Probably the most well-known site for small business sales is Etsy. However, perhaps you have a storefront you can sell in or maybe another local business would be willing to host a few of your custom items. Whatever way you can put your product out there in front of customers is beneficial. Consider ways to advertise in your community, at events, and schools. Social media accounts are one of the best ways to market to a wider audience. An audience that will hopefully become customers!

Delivering the End Product2017-03-24T16:28:13-04:00

Everyone loves a pretty package

Depending on how your customers purchased your product you may be delivering the item face to face or through the postal system. Either way you’ll need some sort of packaging materials. It could be a simple bag you hand them on the way out of the store or a pretty box delivered to their doorstep. Just remember to include shipping material costs in your budget and consider them when pricing your items.

What is Heat Transfer Vinyl?2017-03-16T15:19:53-04:00

Heat transfer vinyl (HTV as it’s more commonly known) or iron on vinyl is a specially formulated film made in a variety of colors and finishes for decorating apparel and fabrics. It can be cut with a blade, laser, or water jet to create designs. After cutting, excess material is weeded or removed from the carrier sheet. After weeding, HTV can be stored on multipurpose paper or immediately applied with  a heat press or home iron.

How Long Will EasyWeed Last on my Garment?2017-03-16T12:44:10-04:00

When applied and laundered properly, EasyWeed™ will last well beyond 30 washes.

How Should I Store Siser HTV Materials?2017-03-16T12:44:05-04:00

Storing Siser HTV correctly will keep your material as fresh as possible. Keep Siser HTV in a cool, dry place out of direct sunlight. Some HTV comes in rolls and some in sheets. Therefore, HTV can be stored flat or rolled. However, keep in mind that extreme temperatures can affect your HTV. Learn more about how the weather can affect Siser HTV here.

How Do I Wash a Garment with a Siser HTV Design?2017-03-16T12:43:59-04:00

Keep your decorated items looking just as good as the day you made it by following the recommended washer and dryer settings listed on each product page under “Recommended Accessories & Care.” or by downloading the Heat Transfer Vinyl Instructions. Do not use liquid fabric softeners or chlorine bleach when washing Siser HTV.

What is Weeding?2017-03-16T12:43:52-04:00

Weeding is the process of taking a cut piece of HTV and removing the excess material inside and around the design. You can weed the material using a special weeder tool, tweezers, or a pin.

What is a Carrier or Carrier Sheet?2017-03-16T12:32:54-04:00

A carrier sheet or carrier mask is the original polyester backing on HTV. It’s what makes one side of the material appear glossy. This side of the material always goes face down when cutting and should not be cut through during the cutting process. The carrier keeps the HTV design in position so you can place it on a garment and heat apply. There are two types of carriers: pressure sensitive and static. Most Siser products (like the #1 selling EasyWeed!) have a pressure sensitive or sticky carrier while some have a non-pressure sensitive or static carrier.

How Do I Find a Local Authorized Distributor?2017-03-16T12:19:03-04:00

Email your zip code to us at info@siserna.com and tell us you’re looking for a distributor. We’ll connect you with the closest distributor.

What’s the Difference between a Distributor and a Reseller?2017-03-16T12:17:00-04:00

An Authorized Distributor is a Siser approved business partner who markets and sells Siser HTV in a way that’s consistent with Siser’s customer service values and brand marketing. They also support the materials they stock.

An Authorized Reseller is a business that purchases Siser materials through an Authorized Distributor. Resellers allow materials to be purchased closer to home.

Can I Buy Directly From Siser?2017-03-16T12:13:51-04:00

While we wish we could be everywhere at once (hello, superpower!) we’re actually a close knit team in Michigan that works hard to support our authorized distributors, so they can provide you with the best HTV on the market. Purchasing can only be done through an authorized distributor. Therefore, we do not offer wholesale accounts.

Where Can I Buy Siser HTV?2017-03-16T12:12:42-04:00

Siser HTV can be purchased through a variety of authorized distributors who cover North and South America. Additionally, distributors may recommend you to an authorized reseller who can provide Siser HTV closer to your area. To find a distributor near you, email us at info@siserna.com.

Are your products Oeko-Tex certified?2017-03-10T10:24:59-05:00

Yes, most of our products have earned the Oeko-Tex label, which certifies that the product is compliant with health and safety regulations within the standard class tests of 100 – class I (suitable for baby products up to age three) and II (suitable for products having skin contact, i.e. blouses, shirts, underwear).

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